论文部分内容阅读
不同的旅游地对旅游者有着不同的吸引力,根据旅游地的属性特征进行旅游地划分不仅有利于宏观管理部门规划旅游资源并制定相应发展策略,而且有利于旅游企业有针对性地制定营销策略和取得良好的经济效益。根据湖南省行政区划划分为十四个旅游地,选择14个旅游地特征指标,运用模糊聚类方法对湖南的旅游地进行了分析。结果表明:湖南省旅游地发展水平较好的区域依次是长沙、张家界、株洲和湘潭;株洲和湘潭两地则具有相似特点。该分析结果无疑将对相关利益者(政府、旅游企业)采取积极的旅游对策具有较好参考价值。
Different tourist destinations have different attractiveness for tourists. According to the characteristics of tourism destinations, the division of tourist attractions not only helps the macro-management department to plan tourism resources and formulate corresponding development strategies, but also helps the tourism enterprises to formulate marketing strategies And achieved good economic returns. According to Hunan administrative division is divided into fourteen tourist destinations, select 14 tourist destination characteristics index, using fuzzy clustering method to analyze the tourism destination in Hunan. The results show that the regions with good tourism development in Hunan Province are Changsha, Zhangjiajie, Zhuzhou and Xiangtan in turn, while Zhuzhou and Xiangtan have similar characteristics. The result of the analysis will undoubtedly have a good reference value for the active touring strategies of relevant stakeholders (government and tourism enterprises).