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众趣上海(Social-Touch)于近日获得休闲鞋品牌ECCO 2012-2013年度社会化媒体管理业务。同时,ECCO的2013传统公关业务由奥美公关获得。社会化媒体对品牌传播的影响力正在被更多的企业所认可,而品牌的Social Media和PR、Digital部分分开选择服务商单独运营的模式已经成为行业的新趋势。据悉此次合作,众趣(上海)将结合ECCO品牌倡导“让行走成为乐趣”的理念,充分运用
Social-Touch recently won the ECCO 2012-2013 social media management business for casual shoes brand. At the same time, ECCO’s 2013 traditional PR business was acquired by Ogilvy PR. The influence of social media on brand communication is being recognized by more and more enterprises. However, the mode of separately selecting service providers by Social Media and PR and Digital divisions of brands has become a new trend in the industry. It is reported that this cooperation, all Fun (Shanghai) will be combined with ECCO brand advocacy “make walking a pleasure ” concept, make full use of