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据业内人士分析,国内有一定规模的家具城,招商定位大致分为三个消费层次,其一是平民化。即面对工薪阶层及低收入的消费群体。这样的家具城虽然有规模较大的,但定位在平民化层次上,所以进驻家具厂商大都经营雷同化的和品质偏低的商品,企业大都没什么知名度。二是中档化,即面对收入较高并比较稳定的消费群体,这样的家具城无论规模大小招商的对象大都为国内知名品牌的家具企
According to the analysis of the industry, there is a certain scale of furniture city in China, investment orientation can be roughly divided into three levels of consumption, one is the common people. That is, the working-class and low-income consumer groups. Although such a furniture city has a larger scale, but located in the level of common people, so most of the furniture manufacturers stationed in assimilation and low quality goods, most enterprises have little visibility. Second, mid-range, that is, in the face of higher income and more stable consumer groups, such furniture city regardless of the size of the object of investment are mostly well-known domestic brands furniture