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《中华人民共和国国民经济和社会发展第十三个五年规划纲要》已于2016年3月17日正式发布。在“十三五”经济社会发展的各领域各环节中,无不体现着绿色发展理念。“生态环境质量总体改善”作为目标之一首次提出,明确提出生产、生活方式的绿色(即绿色消费)等方面的要求。但是在我国仍然存在一些制约因素,阻碍了绿色消费的增长进程。因此,要实现中国经济的长期持续健康发展,就需要能够保证绿色消费的不断增长。绿色消费要得到发展,就必须保证有完善的绿色市场体系、绿色流通网络体系、高质量的、性价比合理的绿色产品。本文从结构调整的角度指出供给侧改革的核心在于产业的绿色化、企业的规范化、高效化、绿色市场的完善化等方面。
The Outline of the 13th Five-Year Plan for National Economic and Social Development of the People’s Republic of China was officially released on March 17, In all aspects of economic and social development in the “13th Five-Year Plan”, all reflect the concept of green development. “The overall improvement of eco-environmental quality ” as one of the goals for the first time, clearly put forward the requirements of production and living style of green (ie green consumption) and other aspects. However, there are still some restrictive factors in our country, which hinder the growth process of green consumption. Therefore, in order to achieve long-term, sustained and healthy development of China’s economy, it is necessary to ensure the continuous growth of green consumption. Green consumption to be developed, we must ensure that a sound green market system, green distribution network system, high-quality, cost-effective green products. From the perspective of structural adjustment, this paper points out that the core of supply-side reform lies in the greening of industries, the standardization and efficiency of enterprises, and the improvement of green markets.