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改革开放十余年来,商品流通领域由传统的国营商业一统天下的局面,迅速被多成份、多渠道所替代。特别是长期受虐待的工业自销以迅雷不及掩耳之势在社会经济生活中成为发展的热点,有的已形成了自己的独立体系,迫使原有商业一、二级批发企业纷纷落马,所剩无几。随着短缺经济下的卖方市场向绝大多数商品供求平衡或供过于求的买方市场转变,市场需求、消费者意愿开始决定企业的发展方向和经营方式,追求质量、追求创新的市场需求给企业提出了严峻
In the more than ten years since the reform and opening up, the situation in which commodity circulation has been dominated by traditional state-run commerce has quickly been replaced by multiple components and multiple channels. In particular, the industries that have been abused for a long time have become hot topics in the social and economic life because of their lightning speed. Some have formed their own independent systems, forcing the existing primary and secondary wholesale enterprises of the commercial industry to fall. Little left. As the seller’s market in the shortage economy shifts to the supply or demand balance of most commodities or the oversupply of the buyer’s market, market demand and consumer’s willingness to determine the direction and business mode of the company’s development, and the market demands for quality and innovation are presented to the company. severe