论文部分内容阅读
事业部制的经典模式是由斯隆创立的,所以,人们常常把它称为斯隆模式。事业部制的基本思路,是把一个大型公司分为三个层次:由总部负责投资和政策,但不从事具体经营;总部下属的各个事业部必须是能够独立核算的实体单位,从事相对独立的经营活动;事业部下属的基层厂部进行具体的设计、生产和销售业务。斯隆之所以要在通用汽车公司率先进行事业部制改革,最重要的初衷,就是克服他的公司在汽车销售总量已经在北美市场占据压倒优势后带来的“店大欺客”现象。既然公司外部已经没有了竞争压力,那么,
The business unit’s classic model was founded by Sloan, so people often refer to it as the Sloan model. The basic idea of the business unit system is to divide a large company into three levels: the headquarters is responsible for investment and policy, but not for specific operations; each business unit under the headquarters must be an entity that can be independently accounted for and engaged in relatively independent Business activities; division under the grass-roots plant for specific design, production and sales operations. The reason why Sloane took the lead in GM’s reform of the business unit system was to overcome the “big shopkeeper” phenomenon that his company brought about after its total car sales had been overwhelming in the North American market . Since there is no competitive pressure outside the company, then,