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咸阳,是“关中—天水”经济区空间布局中的“一核”地位之一,对西部和北方内陆地区具有引领和辐射带动作用。咸阳地区的旅游业是该经济区的精品旅游区域的一部分,其作用举足轻重。但是,由于大众的基本概念、媒体的宣传角度及开发旅游的程度不同,许多具有特殊意义的景点没有开发好、利用好,以至于几被忽略。本文结合咸阳实际,提出了咸阳旅游的新思路:以“关中—天水”经济区建设为契机,转变旅游观念,以文化宣传为导向,以高校科研为媒介,运用现代化媒体宣传设备,将境内200多处的基本景点不同层次地开发起来,带动咸阳旅游业,以此促进咸阳区域经济发展。
Xianyang is one of the “one nuclear” positions in the “Guanzhong-Tianshui” economic zone’s spatial distribution, and has a leading and radiation-led role in the western and northern inland regions. Tourism in Xianyang is a part of the boutique tourist area of the economic zone, and its role plays an important role. However, due to the general concept of the mass media, the publicity of the media and the degree of developing tourism, many attractions with special significance have not been developed and utilized so much that they are neglected. Based on the actual situation of Xianyang, this paper puts forward a new idea of tourism in Xianyang: taking “the Guanzhong-Tianshui” economic zone as an opportunity to change the tourism concept, take the cultural propaganda as the guide, take the university scientific research as the medium, using the modern media to promote the equipment, At home and abroad, more than 200 basic scenic spots are developed at different levels to promote the tourism in Xianyang so as to promote the economic development in Xianyang.