论文部分内容阅读
市场竞争残酷激烈,中小型企业要在其中求得生存与发展殊非易事。《道德经》云:“以正治国,以奇用兵,以无事取天下。”对于企业而言,内治需正,外攻以奇。广告为奇兵利器之一种,既为利器,必有利有害,用之得当则为利,用之失当则为害,绝无只利不害之理。此言非耸人听闻,现实中案例比比皆是。秦池、爱多岂不引人沉思,不知名的企业失足
The market competition is fierce and intense. It is not easy for small and medium-sized enterprises to find survival and development in the process. “Moral Scriptures,” said: “To rule the country, to odd soldiers, nothing to get the world.” For businesses, the internal control should be positive, external attack odd. Advertising as a weapon of curiosity, both as a weapon, will be beneficial and harmful, with the proper then for the benefit, the use of improper then the harm, there is no profit only harm. This statement is not sensational, the reality of the case abound. Qin pool, love more than contemplative, unknown business failure