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为什么提出需求链?大家知道,对于企业最重要的是满足市场需求,但恰恰需求这个环节在过去的供应链中是不存在的。传统供应链的产品开发只是企业根据自己的推测、调查,假想的用户需求,用户是模糊、粗糙、抽象的存在。于是企业凭一己之力开发生产出一堆产品,依靠供应链的运营去和对手竞争,结果是库存和价格战。当传统供应链被不断扁平化和毛利趋于零,供应链已无法塑造企业的竞争壁垒,万物互联年
Why put forward the demand chain? As we all know, the most important thing for the enterprise to meet market demand, but precisely this link in the past does not exist in the supply chain. Traditional supply chain product development is only based on their own speculation, investigation, hypothetical user needs, the user is fuzzy, rough, abstract existence. So companies develop their own efforts to produce a bunch of products, rely on the operation of the supply chain to rival competition, the result is inventory and price wars. When the traditional supply chain has been flattened and margins tend to zero, the supply chain has been unable to shape the barriers to business competition, the Internet of Things