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2012年过去了,世界末日没有真的到来,但中国报业的没落感觉却越来越强烈。在全球性的发展趋势面前,与欧美报业处境一样,走弱也成了中国报业的集体写真,叹息也成了中国报人的集体共鸣。作为都市报广告经营人员,在这样的种群大危机面前,束手就擒或者自欺欺人,都不是可取的办法,唯有认清趋势,
By the year 2012 has passed, the end of the world has not really come, but the feeling of decline in the Chinese newspaper industry has become more and more intense. In the face of the global trend of development, the same as the situation of the European and American newspapers, the weakening has also become a collective portrait of China’s newspaper industry, and the sigh has become a collective sympathy for the Chinese press. As a metropolitan newspaper advertising business operators, in such a large population crisis beforehand, capture or deceive themselves, are not desirable approach, only to recognize the trend,