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2012年初,上海邮政直邮团队在国际汽车城及相关联动项目的开发中获悉,由于受到金融危机的影响,十多年来一直为F1赛事提供轮胎赞助的普利司通公司终止了赞助合同,没有出现在本届F1中国大奖赛的赞助商名单中。随后他们又了解到,普利司通中国(投资)有限公司上海分公司正打算寻找新的广告投放渠道,而邮政直邮恰好是该公司唯一没有接触过的广告媒介,符合其在宣传渠道选择上求新务实的要求。
In early 2012, the Shanghai Postal Direct Mail Team was informed during the development of the Auto City and related linkage projects that Bridgestone, which has been providing tire sponsorship for Formula One events for over a decade, terminated its sponsorship contract due to the financial crisis, Did not appear in the list of sponsors of this year’s F1 China Grand Prix. Then they learned that Bridgestone China (Investment) Co., Ltd. Shanghai Branch is planning to find a new advertising channels, and direct mail is the company’s only direct contact with the advertising media, in line with its choice of channels On the new and pragmatic requirements.