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经济全球化、信息网络化的快速发展,使得国际市场、国内市场迅速融为一体,市场竞争变得空前激烈。在新的市场环境下,越来越多的企业发现,有形的产品常会被竞争者轻易模仿,而无形的服务却很难被竞争者复制,“服务制胜”已成为广大企业的基本生存之道。对于以服务为核心业务的邮政企业来说,如何凸显服务的竞争力、发展力和创新力,是一个需要邮政上下共同关注的议题,尤其是在如何处理服务标准化和差异化的问题上应该形成共识,以免错失发展良机。
With the rapid development of economic globalization and information network, the international market and the domestic market are rapidly integrated and the market competition has become more and more fierce. In the new market environment, more and more enterprises find that tangible products are easily imitated by competitors and invisible services are hard to be copied by competitors. “Service win ” has become the basic survival of many enterprises Way. How to highlight the competitive, development and innovation power of service for postal enterprises that use service as their core business is an issue that needs to be jointly paid attention to by postal government. In particular, how to deal with standardization and differentiation of service should be formed Consensus, so as not to miss the development opportunity.