论文部分内容阅读
在2004年到2005年两年时间里,北京国际邮电局积极介入国际会展经济,开发个性化邮品和推广邮政新业务,创收80余万元,打响了国际会展服务这个高端品牌。国际局之所以能够异军突起,挖掘到会展产业这一等待开发的金矿,应该说,就赢在了“文化+品牌”。寻找突破口国际邮电局地处北京C
During the two years from 2004 to 2005, Beijing International Post Office actively intervened in the international convention and exhibition economy, developed personalized postal products and promoted new postal businesses. It generated more than 800,000 yuan and started the high-end brand of international exhibition services. It is fair to say that the International Bureau has won the honor of “Culture + Brand” because of the sudden emergence of the IAEA and the excavation of the exhibition industry, a gold mine awaiting exploitation. Looking for a breakthrough International Post Office is located in Beijing C