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广告公司替生产商制作广告,在使用传统的品牌形象战略的时候,不得不更加谨慎一些。传统的品牌广告传播观念在一部分面前受到了前所未有的挑战。生产商和广告公司要想生存下去,也唯有顺应这种时代风尚的变化潜流。
Advertising companies make advertisements for producers. They have to be more cautious when using traditional brand image strategies. The concept of traditional brand advertising has received unprecedented challenges in front of some of them. For manufacturers and advertising companies to survive, they must adapt to the changing trends of this fashion.