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随着信息传播技术和传媒企业的发展,电视逐渐普及到千家万户;同时,人们在物质生活得到满足后,开始追求精神生活的丰富。这就为近年各类电视节目的出现提供了很好的市场环境,相应的,播音主持这门职业成了最新的热门职业,吸引了无数具有媒体梦的年轻投身于此。需要指出的是,播音主持是一类特殊的职业,由于播音主持人员需要市场出现在观众面前,并且运用自己的语音播报为观众提供享受,算得上是媒体公共人物,所以这门职业对于求职者的外形,气质和语言水平有着较高的要求。而在新时期,由于网络传播的途径越来越多,人们的参与度越来越广,所以对于播音主持这类聚光灯下的职业提出了更高的职业要求,不仅要求其有良好的外形气质,还要有极高的专业素养,良好的临场应变能力。下面笔者将对其进行具体分析。
With the development of information dissemination technology and media enterprises, television has been popularized to millions of households. At the same time, people began to pursue the enrichment of spiritual life after their material life was satisfied. This has provided a good market environment for the emergence of various types of television programs in recent years. Accordingly, broadcasting and hosting this profession has become the latest hot job, attracting countless young people who have a media dream to join in this work. It should be pointed out that the radio host is a special class of job, as the presenters need the market presence in front of the audience, and use their own voice broadcast to provide the audience with enjoyment, can be regarded as the media public figures, so the job for job seekers The appearance, temperament and language proficiency have higher requirements. In the new era, due to more and more ways of network communication and people’s participation more and more widely, higher occupational requirements for broadcasting under the spotlight are put forward, which not only requires good appearance quality , But also have a high professionalism, a good on-the-spot response ability. Below I will conduct a specific analysis.