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如果说2011年是网络视频行业充分储备和成长的一年,那么2012年将是迎来变革的一年。由于资本市场的整合推动、广告主的认同度提升,网络视频2011年的成本和收入都增幅明显,这不仅向各视频媒体提出了内容和运营上的更高需求,也为它们创造了探索差异化竞争的空间和可能性。
If 2011 is a full year of online video industry reserves and growth, then 2012 will usher in a year of change. As a result of the integration of capital markets, the recognition of advertisers has been enhanced. The cost and revenue of online video have been significantly increased in 2011, which not only poses higher content and operational demands to video media, but also creates exploration differences for them Space and possibility of competition.