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面对我国加入WTO的新形势,文化经纪业在文化产品变为商品、文化产业迅速发展的过程中应运而生,并日益发展壮大,在文化产品与文化市场之间架起一座桥梁。但在偌大的中国,目前仅有205个文化艺术经纪与代理业经纪机构,其中具一定规模的文化演出经纪机构仅有78个,远远不能适应文化产业迅猛发展,特别是和国际文化市场接轨的需要。正如文化部文化市场司张新建副司长所说,我国文化资源极为丰厚但由于文化经纪业不发达,我国的文化之花不能“墙内开花墙外红”,因此,须加快培育发展具有国际文化市场运作实力的经纪机构。令人欣喜的是,在美国学习艺术历时8年的孙健君,有识、有志、有为,毅然回国创业。他在北京创办的派格环球影视文化发展公司,经8年开拓性的切实努力,已成为具有相当规模的民营文化经纪机构,他们为使我国文化之花能在“墙外”盛开,不惜成本地承办了“为中国喝彩”的国外系列演出,已取得可喜的成绩。本刊记者对“派格”总裁孙健君的专访,对文化经纪业及广大读者定会有所后示。
Faced with the new situation of China’s accession to the WTO, the cultural brokerage industry came into being in the course of the rapid development of cultural products into commodities and cultural industries, and has grown in strength and formed a bridge between cultural products and cultural markets. However, there are only 205 cultural and art brokers and brokerage institutions in China. Among them, there are only 78 cultural and performing brokerage institutions with a certain scale. They are far from being able to adapt to the rapid development of cultural industries, especially with the international cultural market Need. As Deputy Director Zhang Xinjian of the Cultural Market Division of the Ministry of Culture said, there are extremely rich cultural resources in our country. However, due to the underdevelopment of the cultural brokerage industry, the flower of our culture can not “grow outside the walls of the wall.” Therefore, it is imperative to speed up the cultivation of an international culture Market strength of the operating agencies. What is gratifying is that Sun Jianjun, who has spent eight years studying art in the United States, is knowledgeable, ambitious and resolute in his career. After eight years of pioneering and practical efforts, Pegasus Global Film and Television Culture Development Corporation, which was founded in Beijing, has become a private cultural brokerage agency with a considerable scale. In order to make the flower of our culture bloom outside the wall at any cost To host the “cheers for China” series of foreign performances, has made gratifying achievements. Interview with Sun Jianjun, president of “Paige”, this reporter will give some explanation to the cultural brokerage industry and readers.