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在电子商务时代,成品油销售终端大有可为。前提是厘清网络经济发展思路,一把手大力主推。2014年,网络购物交易额大致相当于社会消费品零售总额的10.7%,年度线上渗透率首次突破10%,电子商务已经成为推动经济持续成长的重要力量。伴随着电子商务产业的蓬勃发展,网购用户规模的日益庞大,线下传统市场越来越受到线上网络销售的冲击。未来油品销售终端如何应用电子商务进行转型升级,如何让线上线下的销售模式在加油站经营中融合产生新的动力,如何迈出拥抱新商业时代的步伐,下好网络经济这步棋?
In the era of e-commerce, refined oil sales terminal promising. The premise is to clarify the idea of network economic development, the main push vigorously push. In 2014, the online shopping transaction volume roughly equivalent to 10.7% of the total retail sales of social consumer goods, annual online penetration for the first time exceeded 10%, e-commerce has become an important force to promote sustained economic growth. With the vigorous development of e-commerce industry, the scale of online shopping users is increasingly huge. The offline traditional market is more and more impacted by online internet sales. How to use e-commerce to transform and upgrade the oil sales terminal in the future? How to make the sales model of online and offline integration produce new impetus in the operation of gas station? How to embark on the pace of embracing the new business era?