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最近几年,中国的银行保险发展快速,银行保险在人身险公司中占据重要的地位,同时银行保险的发展并不稳定,这种不稳定也充分表明了银保在快速发展的过程中存在很多的问题:松散的营销模式、误导宣传带来的信誉危机、银行对于银保产品热情不高等。针对这些问题,在查阅资料,分析研究后得出循序渐进推进专业模式的转变、提升银保产品的顾客信誉度、提高销售人员的素质等对策。
In recent years, the rapid development of China’s bank insurance, bank insurance occupies an important position in the life insurance company, while the development of bank insurance is not stable, this instability also fully shows that there are many in the rapid development of Bancassurance The problem: loose marketing model, misleading the credit crisis brought by publicity, banks are not enthusiastic about the bancassurance products. In response to these issues, access to information, analysis and research come to step by step to promote the transformation of professional models to enhance the customer satisfaction of bancassurance products, improve the quality of sales personnel and other countermeasures.