论文部分内容阅读
观众只要坐在电视前,看到荧屏里中意的商品,随手拨个电话,不必离家半步,东西不多会便送到手中,这种图景在美国已成为越来越受消费者欢迎的销售方式,美国商人借助电视开创了进行直接零销商品的“电视居家购物”业务,在竞争激烈的商业市场显示出了生命力,目前全美有十几条电视网开办这类节目。其中规模最大的要数“居家购物俱乐部”,它全天播送,隔5—10分钟介绍一种商品。实物先在荧屏亮出,边角报出该商品的商场价,主持人在介绍商品特点后,宣布远低于此价的居家购物售价。此后,主持人表示电话订货开始,不一会各方来的订货铃声大作,荧屏显示营业大厅的工作场景,工作人员把电话中的订
As long as the audience sat in front of the TV to see the favorite screen in the screen, readily dial a phone, do not have to leave home half a step, things will be sent to hand, this picture has become more and more popular in the United States Sales methods, the United States opened with television commercials for direct retail products “home TV shopping” business in the highly competitive commercial market showed its vitality, there are currently more than a dozen TV networks in the United States to run such programs. One of the largest to the number of “home shopping club”, which broadcasts all day long, 5-10 minutes to introduce a product. In kind first appeared on the screen, the corner of the mall reported the price of the goods, the host introduced the characteristics of the goods, the announced price far below the price of home shopping. Since then, the host said the telephone order began, a short while before the order bell ring masterpiece, the screen shows the operating room business scene, the staff of the phone book