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互联网影响并改变了一代又一代人的生活方式,人们已经对利用网络来完成日常的消费行为习以为常。现如今的网络营销伸展到国民经济的各个领域,对不少商家和消费者都造成很大的冲击。图书的出版行业也不例外,作为一个重要的经济产业,图书营销的方式和企业经营模式都会从根本上发生一系列的改变。本文将以图书营销和电子商务的融合作为研究的话题,探讨其营销的途径、意义和发展。
The Internet has affected and changed the way of life of generations after generation, and people have become accustomed to using the web to do their everyday consumer behavior. Today’s Internet marketing extends to all areas of the national economy, for many businesses and consumers have caused a great impact. Book publishing industry is no exception, as an important economic industry, book marketing methods and business models will fundamentally change a series. This article will take the integration of book marketing and e-commerce as a topic of study to explore its marketing approach, meaning and development.