高校图书馆在构建校园文化品牌活动中的作用探析——以河南大学读书月活动为例

• 作 者: 赵凤鸣
• 机 构: 河南大学图书馆,
• 出 处: 河南科技
• 发表日期: 2013年15期
• 关键词: 校园品牌文化 高校图书馆 构建 读书月

校园文化品牌是大学核心竟争力和科学发展的重要组成部分。高校图书馆利用自身在资源优势,通过开展形式多样的阅读推广活动,可以创建校园阅读文化品牌活动。以河南大学图书馆读书月活动为例,探讨了高校图书馆在创建校园阅读文化品牌中的实施策略,以期为高校校园品牌文化活动构建提供参考。

Campus culture brand is the core competitiveness of the university and an important part of scientific development. University libraries use their own resources, through various forms of reading and promoting activities, you can create campus reading cultural brand activities. Taking the Reading Month of Henan University Library as an example, this paper discusses the implementation strategies of university libraries in creating campus reading cultural brands, with a view to providing references for the construction of campus brand culture activities in colleges and universities.