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在广州宝洁一呆就是11年,体会实践了一切可能的市场营销:重建品牌,扭亏为盈,新品推出,市场开拓,经历了从输入国外模式到输出中国经验 1999年赴日内瓦宝洁欧洲总部任全球婴儿品类策略经理,负责全球拓展战略制定和推广,覆盖南北美,东西欧,部分非洲和亚洲,新旧市场,产品线整合,及国际品牌本地化的工作,2002年回国后,在广州,上海,北京等地领导宝洁的新领域——购物者营销,现任新闻集团公司20世纪福克斯公司中国事务总监。
Procter & Gamble in Guangzhou to stay for 11 years, experience all possible marketing practice: rebuild the brand, turn around, new products, market development, experienced from the import of foreign models to the output of China’s experience 1999 Procter & Gamble European headquarters in Geneva Baby category strategy manager, responsible for the global expansion strategy formulation and promotion, covering North and South America, Eastern and Western Europe, parts of Africa and Asia, the old and new markets, product line integration, and international brand localization work, returned in 2002, Guangzhou, Shanghai, Beijing and other areas lead the new area of P & G - shopper marketing, the incumbent News Corporation Twentieth Century Fox China Affairs Director.