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“立体化”户外广告视觉语言概述“立体化”是具有三维度的空间和形态的存在形式。而“视觉语言”是指由视觉基本元素构成的、能传达一定信息和内容的符号系统。“立体化”户外广告视觉语言是在现代科技水平高速发展和人们生活理念日益多元化的基础上产生,发展和流行的,是信息化、消费审美文化的时代产物。“立体化”户外广告视觉语言的构成主要包括文字,色彩,图形图像。“立体化”户外广告视觉语言有其鲜明的特性:多维度特性和
“Three-dimensional ” outdoor advertising visual language overview “three-dimensional ” is a three-dimensional space and the form of existence. Visual language, on the other hand, refers to a system of symbols that is composed of basic elements of vision and can convey certain information and contents. “Three-dimensional ” outdoor advertising visual language is generated, developed and popularized on the basis of the rapid development of modern science and technology and the increasingly diversified people’s living concept, which is the product of the era of informational and consumer aesthetic culture. “Three-dimensional ” outdoor advertising visual language consists mainly of text, color, graphic images. “Three-dimensional ” outdoor advertising visual language has its own distinctive features: multi-dimensional features and