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在互联网成为新兴的大众传播媒介之前,电视传播相对于报纸和广播,可说是独占鳌头。随着互联网技术的成熟与发展,个人电脑的普及,互联网活生生从电视屏幕前夺走了大量的受众。这给电视传播带来了不小的挑战,依托电视的科技新闻传播同样遇到了新的问题,因此,我们必须研究网络时代的传播特点,研究网络环境下的科技新闻报道,弄清楚目前电视科技新闻传播现状,进而提出改进电视领域科技新闻传播的策略和方法。一、网络环境中的科技传播的特征在网络环境中,科技信息的传播以其自身独有的方式进行,与在传统媒体中的传播相比具有相当大的差异,具体而言,有以下几个特征:信息资源的丰富性一方面,信息资源的丰富性表现为信息形式的多样
Before the Internet became a new mass media, television broadcasting was the first of its kind as opposed to newspapers and radio. With the maturity and development of Internet technology and the popularization of personal computers, the Internet has taken away a large number of audiences from the front of television screens. This has brought a considerable challenge to the TV broadcasting. Relying on the TV news broadcast of science and technology also encountered new problems, therefore, we must study the communication characteristics of the Internet era, study the science and technology news reports under the network environment and make it clear that the current TV technology The status quo of news dissemination, and then put forward strategies and methods for improving the dissemination of science and technology news in the field of television. First, the characteristics of science and technology in the network environment In the network environment, the dissemination of scientific and technological information in its own unique way, compared with the traditional media in the spread of considerable differences, in particular, the following A feature: the richness of information resources On the one hand, the richness of information resources for the diversity of forms of information