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如果不能有效地解决物流瓶颈,将阻碍快速消费品的网络营销,影响消费者对快速消费品的网络购买热情。2009年初,苏州稻香村食品工业有限公司开通“稻香村”网上购物平台,成为我国百年老
If we can not effectively solve the logistics bottleneck, it will hinder the FMCG network marketing, affecting consumer enthusiasm for the FMCG online shopping. In early 2009, Suzhou Daoxiang Food Industry Co., Ltd. opened “Daoxiang Village” online shopping platform and became a century-old