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随着我国社会与经济的快速发展以及人们生活水平的不断提高,人们对于精神文化需求、物质文化需求也随之提高,各行各业都在不断融入民族文化,尽可能使消费者的多样化得到满足。目前,我国现代商业包装设计中也非常注重文化内涵,其中中国传统吉祥纹样作为我国中华民族文化中非常宝贵的财富,也被广泛应用于我国现代包装中,并且深受广大消费者的喜爱。本文主要介绍了现代包装设计中应用传统吉祥纹样的重要意义,并且从“图”、“字”两方面具体分析了传统吉祥纹样的实际应用。
With the rapid social and economic development in our country and the continuous improvement of people’s living standards, people’s demand for spiritual and cultural needs and material and cultural needs have also increased. All walks of life are constantly integrating into the national culture and diversifying consumers as much as possible Satisfy. At present, China’s modern commercial packaging design attaches great importance to cultural connotation, of which Chinese traditional auspicious pattern as a very valuable asset in the Chinese nation’s culture, has also been widely used in China’s modern packaging, and by the vast number of consumers. This paper mainly introduces the significance of applying traditional auspicious patterns in modern packaging design, and analyzes the practical application of traditional auspicious patterns from two aspects: the “picture” and “the word”.