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根据调研机构Strategy Analytics的分析,汽车上有70％的差异化创新源自于汽车电子;就系统类产品观之,动力系统与车身控制总共就占了约50％的市场份额。随着中国汽车市场的快速发展和汽车电子的价值含量迅速提高,汽车电子产业巨大的规模经济效应无疑是众所期待的景像,其中轿车中汽车电子产品比例更将达到30％～40％。这样的信息,有如一块甜美的奶酪,吸引众多半导体大厂趋之若骛。然而,只有踌躇满志是不够的,还要有洞烛先机的本事及走对市场策略,才是生存之道!
According to the research firm Strategy Analytics, 70% of the differentiated innovations in automobiles come from automotive electronics. In terms of system products, powertrain and body control account for about 50% of the total market share. With the rapid development of China’s automobile market and the rapid increase in the value of automotive electronics, the huge economies of scale in the automotive electronics industry is undoubtedly the scene expected. Among them, the proportion of automotive electronics products in passenger cars will reach 30% -40%. Such information, like a sweet cheese, attracting many semiconductor manufacturers rush. However, only complacent is not enough, but also have the ability to take the initiative and take the market strategy, is the way to survive!