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据资料统计,现代国际品牌的成长平均只有100年的历程,有的甚至只有几十年,而中华老字号平均都有160年以上的历史,有的甚至达到三、四百年。时至今日,老字号和现代品牌在品牌资产上差距悬殊。1999年度中国最有价值品牌评选活动中,前20名里老字号几乎全军覆没(除“五粮液”排第四外)。老字号代表的是高超神秘的传统工艺、热情周到的服务态度和有口皆碑的商业信誉,故而流传至今仍颇受青睐。然而,由于种种原因,老字号在现代市场经济中黯然失色、处境艰难。面对残酷的现实,我们不禁沉思:昔日光彩照
According to statistics, the average growth of modern international brands is only 100 years, some even only a few decades, and the average age of China has more than 160 years of history, and some even reached three or four hundred years. Today, the old brand and the modern brand in the gap between the brand equity. In 1999, China's most valuable brand selection activities, the top 20 old and almost almost annihilated (except for “Wuliangye” ranked fourth). The old name represents the superb mysterious traditional crafts, warm and thoughtful service and reputation of the business reputation, it is still popular popular. However, due to various reasons, the old name has been eclipsed by the modern market economy and struggled. In the face of cruel reality, we can not help thinking: the glory of the past