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进入上个世纪九十年代,科学技术的进步催促全球进入信息化社会,网络技术的高度发展使得原始的动画短片制作模式已经不能适应受众高度的关注热情和信息获取习惯,受众量和关注度呈现出一体化的高度下滑的衰败局象,迎来动画创作的低谷期。这是世界动画短片创作发展的大环境,也是中国新媒体环境下动画短片创作不得不面对的现状。因此,要想重塑动画短片昔日的精彩,实现动画短片的再次发展,我们必须要不断进行改革创新。本文主要以动画短片创
Enter the nineties of last century, advances in science and technology urged the world to enter the information society, the high degree of development of network technology makes the original animated short film production model has been unable to adapt to the audience’s high concern enthusiasm and information acquisition habits, the audience and the degree of concern presented Out of the decline of the integration of a high degree of decline, ushered in the trough of animation. This is the environment for the creation and development of the animated short films in the world and the status quo that the creation of animated short films in China’s new media has to face. Therefore, in order to reshape the former wonderful animation short films to achieve the re-development of animated short films, we must continue to carry out reform and innovation. This article mainly animation short film