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’99甲A足球联赛在肃杀、萧瑟的初冬时分终于水落石出,无论怎样精彩、怎样糟糕的联赛都会有冠军、有降级的,场内的悬念其实远不如场外更神秘:曾经被视为“无底洞”的甲A在1999成全了谁又害苦了谁? 申花:场上输了,场下赚了在1998甲A大盘点的时候,只有上海申花俱乐部敢称自己有盈余,尽管在1999落了个“三大皆空”(甲A联赛、足协杯、亚优杯),但这并意味着经营上的失败,事实上,申花肯定是1999的头号赢家。’99申花的最大财源是来自商业比赛,据统计,1999年申花共打了9场商业比赛,仅此一项就进账上千万之多,其中最大的卖点是请来了英超三冠王曼联队。1999年的票房收入虽受影响,但球衣厂告、场内广告、电视转播权开赛前便以“绩优股”卖出,收益自然超过1998年,
’99 A soccer league in the chill, the bleak beginning of the winter finally come out, no matter how wonderful, what the league will have a bad champion, relegated, the venue is far from the suspense more mysterious outside the field: used to be regarded as Shenhua: field lost, the field earned in the 1998 A stock market, only the Shanghai Shenhua club dare to claim that they have a surplus, although in 1999 Fell a “three are empty” (A League, FA Cup, Yayu Cup), but this also means that business failures, in fact, Shenhua is certainly the number one winner in 1999. ’99 Shenhua is the largest source of income from commercial competitions, according to statistics, in 1999 a total of 9 games Shenhua played a commercial competition, this one alone on the tens of millions of entries, the biggest selling point is invited to the Premier League Triple Crown Manchester United team. Although the box office receipts in 1999 were affected, the jersey factory announcements, on-site advertisements and television rights rights were sold before the race.