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长期以来,中国企业在计划经济的护翼下生存,几乎没有也不需要企业战略。但在市场经济条件下,企业作为自主经营、自负盈亏和经济活动组织,必将投身于国际国内日益激烈的竞争。要想适应不断变化的市场竞争,并在其中求得生存与发展,首先必须实行战略管理,即确定正确的发展战略,并围绕它进行战略的执行和控制的管理。企业绿色发展战略是指企业以绿色观念为战略思想指导制定的,既满足经济效益最大化,满足社会—经济—自然可持续发展两方面要求的企业发展战略。绿色观念导向下的企业发展战略,即以绿色化发展为指导进行战略管理,其绿色观念并不是空洞地或形式主义地停留在战略指导思想上,而是渗透到企业战略的各个构成要素和战略管理的各个步骤中。企业绿色发展战略的特性要比其
For a long time, Chinese enterprises have survived under the wings of a planned economy with little or no corporate strategy. However, under the conditions of a market economy, as an independent, profit-making and economic organization, an enterprise will certainly devote itself to the increasingly fierce competition in the domestic and international markets. To adapt to changing market competition and find survival and development in it, we must first implement strategic management, that is, determine the correct development strategy and carry out strategic implementation and control management around it. Enterprise green development strategy refers to the concept of green business ideas for the development of strategic thinking, not only to meet the economic benefits to meet the social - economic - natural and sustainable development of the two requirements of the enterprise development strategy. Green development-oriented business strategy, that is, to green development as a guide to strategic management, the green concept is not empty or formalistic stay in the strategic guiding ideology, but infiltrate the various elements of corporate strategy and strategy In each step of management. Corporate green development strategy than its characteristics