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食品加工质量投资将对整个质量链产生影响。为了以有效方式反映食品加工企业决策者的心理和行为特征,在食品生产质量投资决策模型中引入前景理论,根据替代产品形成决策参考点;计算各投资方案的成本感知价值、风险感知价值和盈利感知价值;依据质量投资方案的综合感知价值,得到产品规划的最优方案。
The quality of food processing investment will have an impact on the entire quality chain. In order to reflect the psychological and behavioral characteristics of decision-makers in food processing enterprises in an effective way, this paper introduces the theory of foreground into the decision-making model of food production quality and forms the decision-making reference point according to the alternatives. The cost perceived value, risk perceived value and profit of each investment plan are calculated Perceived value; based on the integrated perceived value of quality investment programs, the optimal plan for product planning is obtained.