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跨媒介、跨地域、跨行业的集团化组建是传媒市场竞争与扩张的必然结果,是媒介融合背景下传媒业生存与发展的必然选择,是媒体机构摆脱单一盈利模式的必然路径。未来中国传媒之大趋势是打破不必要的人为限制,加速强强联合的资源整合。本文梳理了我国广播电视改革发展的脉络,分析了我国传媒业集团化发展过程中一脉相承的关系及中国传媒改革发展的现实状况与对策。
Cross-media, cross-regional and cross-industry group formation is the inevitable result of competition and expansion in the media market. It is an inevitable choice for the survival and development of the media industry in the context of media convergence and an inevitable path for media organizations to get rid of the single profit model. The general trend of the future Chinese media is to break the unnecessary artificial restrictions and speed up the integration of powerful and powerful resources. This article combs the context of the reform and development of radio and television in our country, analyzes the relationship of the same strain in the development of the mass media in China and the reality and countermeasures of the reform and development of the media in China.