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群星璀璨的国产电脑品牌构成了1997年电脑界一道亮丽的风景线,在传统的金长城、联想品牌之后,业已出现了一个庞大的品牌“群英会”——同创、方正、海星、海信、同方、实达、红壹佰、和光等等,据统计,国内现有注册的自有电脑品牌已达数十个。在刚刚闭幕不久的十五大上,江总书记在报告中强调指出“国有资产占优势,要有量的优势,更要注重质的提高。”这对国内PC市场的发展显然具有重要的指导意义。借十五大的东风,在不断呼唤新的国产电脑问世之时,我们更渴望看到真正的国产品牌电脑。 站在产业发展的制高点上,业内有关人士已经敏感地意识到,未来的电脑市场之争,就是品牌之间的竞争,品牌建设是关系到每一个企业的百年大计。为此,我们首先将目光投向了中国第一个电脑品牌——金长城。
The star-studded domestic computer brands formed a beautiful landscape in the computer industry in 1997. After the traditional Great Wall and Lenovo brands, a large brand of “matchmaking” has emerged - Tongchuang, Founder, Starfish, Hisense, Tongfang, Shida, Hung Hom, and Hikaru, etc. According to statistics, there are dozens of domestic-registered brands of self-owned computers. At the 15th National Congress just concluded, General Secretary Jiang emphasized in the report that “state-owned assets have an advantage and they must have ample advantages, and they must also pay attention to the improvement of quality.” This obviously has important guidance for the development of the domestic PC market. significance. With the fifteenth day of Dongfeng, we are eager to see genuine domestic branded computers when we constantly call for new domestically-made computers. Standing on the commanding heights of industrial development, relevant persons in the industry have been sensitively aware that the competition in the future computer market is the competition between brands. Brand building is a century-long plan that concerns every enterprise. To this end, we first set our sights on China’s first computer brand, the Great Wall.