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文章分为四部分来进行阐述,呼应与协调都是广告设计中所不可或缺的重要因素,在广告的纷繁元素之中要进行合理的调配,才能使画面达到和谐的状态。不论是从形式、色彩、表现力还是艺术风格等各方面,都存在着呼应与协调,当这些元素都达到调和呼应的状态,而且整体又可以突出主题,这样的广告设计视觉语言就达到了应有的效果。
Article is divided into four parts to elaborate, echo and coordination are indispensable in the advertising design an important factor in the numerous elements of advertising to be a reasonable deployment, in order to make the picture to achieve a harmonious state. Echo and coordination exist in all aspects, such as form, color, expressiveness and artistic style. When all of these elements reach the state of reconciliation and echo, the whole can highlight the theme, so that the visual language of advertising design is reached Some effect.