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近年来衡水湖旅游文化产业蓬勃发展,已成为河北旅游文化产业的支柱。然而衡水湖旅游文化极为匮乏,且与衡水当地的文化产品缺乏联系。为了进一步发展衡水湖旅游文化产业,加大衡水湖旅游纪念品的开发力度,在此从开发衡水湖旅游文化产品的条件、旅游文化产品的品牌效应和旅游文化产品的开发战略等几个方面是必须深入研究的课题。
In recent years, Hengshui Lake tourism and cultural industry to flourish, has become a pillar of tourism and cultural industries in Hebei. However, Hengshui Lake tourism culture is extremely scarce, and lack of contact with Hengshui local cultural products. In order to further develop Hengshui Lake tourism and cultural industries and increase the development of Hengshui Lake tourist souvenirs, it is necessary to develop the conditions of Hengshui Lake tourism cultural products, the brand effect of tourism culture products and the development strategy of tourism culture products In-depth research topics.