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知识产权保护有助于传媒企业提高自身竞争力。但由于缺乏保护知识产权的意识、能力和专业性组织,保护工作呈现低效化特征,我国传媒业与世界知识产权保护之间存在明显差距。为了改变这一局面,企业应制定知识产权的保护措施,并完善相关的运营制度和防卫制度,全面强化知识产权的保护工作。
Intellectual property protection helps media companies to improve their competitiveness. However, there is a clear gap between the media industry in China and the protection of the world’s intellectual property due to the lack of awareness, ability and professional organization for the protection of intellectual property and the inefficient protection of the work. In order to change this situation, enterprises should formulate protective measures for intellectual property rights and improve relevant operational systems and defense systems to comprehensively strengthen the protection of intellectual property.