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致福公司在台湾地区早已跻身信息业三强,在美国也已声誉鹊起,被《亚洲华尔街日报》评为“台湾最值得投资的两家高科技企业之一”,但在祖国内地,致福还一直是“潜龙勿用”。其实,从1991年开始,致福就开始对内地市场做了细密扎实的调研工作,到现在,该公司已在内地成立了5家公司,投资逾4000万美元。经过这一系列幕后准备后,前不久致福正式宣布成了北京公司,开始了其“中国信息化与世界华人产业的融和共建”工程。 97年以来,致福集团总部高层要员频频访问祖国大陆,但总是“戎马倥偬”,难得一见。不久前,致福中国公司执行副总经理龚书弘先生接受了记者采访,作为集团的发言人第一次正式对致福在内地的市场策略作了披露。龚先生说,“血浓于水”不仅是是一个情感问题,更重要的是要共同承担时代给予一个民族的机遇和重任。现今时代的主题是信息化,潮流是Internet,所以致福投资内地市场的主题便是全面投入祖国信息化建设,与Internet时代同呼吸。龚先生认为,认同这个理念并不难,难的是社会各界与世界华人信息产业要在中国的改革开放中,在市场经济规律的指引下,脚踏实地地探求“共建信息化”之路。致福审时度势,准备从三个方面入手:
In the Taiwan region, Zhifu Company has long been among the top three in the information industry and has gained a reputation in the United States. It has been named by the Asian Wall Street Journal as “one of the two most high-tech enterprises worth investing in Taiwan”, but in mainland China, it is a blessing. It has always been “the dragon does not use.” In fact, starting in 1991, Zhifu began to conduct detailed and meticulous research on the mainland market. Up to now, the company has established five companies in the Mainland and invested more than US$40 million. After this series of behind-the-scenes preparations, Chifu officially announced to be a Beijing company and began its “integration and co-building of China’s informatization and world Chinese industries” project. Since 1997, senior members of the headquarters of Zhifu Group have frequently visited the mainland of the motherland, but they have always been “unforgettable”. Not long ago, Mr. Gong Shuhong, executive deputy general manager of Zhifu China, accepted an interview with the reporter. As the spokesman of the group, he officially disclosed the market strategy of Zhifu in the Mainland. Mr. Gong said that “blood is thicker than water” is not only an emotional issue but, more importantly, it is necessary to share the opportunity and responsibility of the times to give a nation. The theme of today’s era is information, and the trend is the Internet. Therefore, the theme of the investment in the Mainland market is to fully invest in the informatization of the motherland and breathe with the Internet. Mr. Gong believes that it is not difficult to identify with this concept. It is difficult for all sectors of the society and the world’s Chinese information industry to seek a path to “co-construct informationization” down-to-earth under the guidance of market economic laws in China’s reform and opening up. We are ready to review the situation and are prepared to start from three aspects: