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2014年暑期共上映12部动画电影,其中8部为国产动画,占比75.0%。从数量规模上看,近两年暑期档的动画电影总量及国产动画数量皆保持较稳定的高位状态。相较数量的持平,在市场规模方面,2014年暑期档国产动画电影可谓有突飞猛进的提升,共贡献票房3.8亿元,相比去年的2.1亿元提升了80%。并且今年暑期档有5部国产动画电影票房超过5000万,虽然没有去年的票房峰值高,但呈现出的整体进步态势令人欣喜。就今年暑期档国产动画电影市场问题,本刊记者日前采访了国家新闻出版广电总局发展研究中心动漫产业首席专家宋磊,请他谈一谈自己的观察和感受。
In the summer of 2014, 12 animated films were released, of which 8 were domestic animation, accounting for 75.0% of the total. In terms of quantity and scale, the total number of animated films and the number of domestically produced animations in the past two years have remained relatively stable and high. Compared with the number of flat, in terms of market size, the domestic summer 2014 animation stalls can be described as a dramatic improvement, contributing a total of 380 million yuan at the box office, compared with 210 million yuan last year increased by 80%. And this summer there are 5 stalls of domestic animation movie box office more than 50 million, although last year’s box office peak is high, but showing the overall progress of the situation is gratifying. On this summer’s issue of domestically produced animated movie market, our correspondent recently interviewed Song Lei, chief director of the animation industry at the State Administration of Press, Publication, Radio, Film and Television, Development Research Center, asking him to talk about his own observations and feelings.