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2012年10月广告市场整体刊例投放金额约为723.3亿元人民币,同比不变,但排除刊例价等因素,整体广告市场投放量出现了下降趋势,具体到各个行业而言,大都停滞不前或出现下降,但饮料业仍是一枝独秀,出现了48%的同比增长。环比方面,整体市场出现了10%的下滑,其中以家居用品、零售及服务和房地产行业环比下降较大,均超过20%。本月前十行业与上月相同,只是汽车及有关产品和房地产、服装及饰品和家居用品的位次发生变化;排名前三的行业是化妆品、饮料和药品及健康产品(表1)。与去年10月份相比,家居用品、办公设备及供应和休闲同比下滑幅度最大,
In October 2012, the total amount of advertisements published in the advertising market was approximately 72.33 billion yuan, unchanged from the same period of last year. However, excluding advertising prices and other factors, the overall advertising market saw a downward trend. For most industries, most cases were not stagnant Before or declining, but the beverage industry is still thriving, with a 48% YoY growth. On a year-on-year basis, the overall market experienced a 10% downturn. Among them, household goods, retail and services and real estate sectors recorded a significant decrease of more than 20% from the previous month. The top 10 sectors of the month were the same as the previous month, except for the rankings of motor vehicles and related products and real estate, as well as clothing and accessories and household products. The top three industries were cosmetics, beverages and pharmaceuticals and health products (Table 1). Compared with last October, household appliances, office equipment, supply and leisure enjoyed the largest year-on-year decline.