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“我爱堵车、我爱飞机晚点、我爱错过末班车……”索尼爱立信在2006年打出的新的音乐手机广告宣传语是我最喜欢的广告创意之一,原本是烦恼的时刻,因为有音乐,这些不得以必须经历的时刻变成了享受。乐观面对一切不愉快,这是一种超然的心态,而音乐就是最好的催化剂。现在的手机在功能上已经可以完全取代 MP3播放器了,而且因为手机网络、蓝牙、红外甚至 WLAN 等多种无线方式的采用,让“随身听”彻底进化,进入了网络音乐时代。而索尼爱立信借助索尼近30年著名品牌 WALKMAN 的优势,成功的完成了音乐手机的蜕变。
“I love the traffic jam, I love the airplane late, I love to miss the last bus ... ” Sony Ericsson in 2006 hit the new music phone advertising slogan is one of my favorite advertising ideas, was the trouble of the moment, because With music, these must not be enjoyed as moments that must be experienced. Optimistic about the face of all unpleasant, this is a detached mentality, and music is the best catalyst. Now the mobile phone can completely replace the function of the MP3 player, and because the mobile phone network, Bluetooth, infrared and even WLAN and other wireless methods, let “Walkman ” completely evolved into the network music era. The Sony Ericsson with the help of Sony’s famous brand WALKMAN nearly 30 years, the successful completion of the transformation of music phones.