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Orders for Apple’s new smartphones are surging despite high prices.What does this mean for China’s middle class? By Corrie DoshWill Chinese consumers pay more than$700 for an iPhone?Apple is betting that many will—enough to lift the company’s sagging sales of smartphones.For the first time,the newest generation of iPhones(5C and 5S)debuted simultaneously in both American and Chinese markets on September 20,featuring a flashy new color(gold)and software tailor-made for the Chinese market.When Apple launched the iPhone 5last year,the company sold 5 million units during the first weekend.This year,Apple is launching two phones in more countries,leading to projections of up to 7 million units over the first weekend.On September23,Apple revealed that it sold 9 million
Orders for Apple’s new smartphones are surging despite high prices .What does this mean for China’s middle class? By Corrie DoshWill Chinese consumers pay more than $ 700 for an iPhone? Apple is betting that many will-enough to lift the company’s sagging sales of smartphones. For the first time, the newest generation of iPhones (5C and 5S) debuted simultaneously in both American and Chinese markets on September 20, featuring a flashy new color (gold) and software tailor-made for the Chinese market. 5last year, the company sold 5 million units during the first weekend.This year, Apple is launching two phones in more countries, leading to projections of up to 7 million units over the first weekend. On September23, Apple revealed that it sold 9 million