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广告媒体的选择,是广告主在广告工作中的重要一环。广告宣传要达到预期的效果,就必须选择适当的传播媒体。笔者认为,广告主在选择广告媒体时应当综合考虑以下几个方面的因素: 第一,要考虑所宣传商品本身的特征。如服装、化妆品类的广告要求色彩鲜艳,美丽动人,应当选用印刷精美的杂志或彩印报纸作为广告媒体;而彩电、冰箱等家用电器,人们不仅要了解其外观,而且要了解其性
The choice of advertising media, advertisers in advertising is an important part of the work. Advertising to achieve the desired effect, we must choose the appropriate media. The author believes that advertisers in the choice of advertising media should take into account the following factors: First, we must consider the characteristics of the product itself. Such as clothing, cosmetics ads require colorful, beautiful and moving, you should use beautifully printed magazines or color newspapers as advertising media; and color TV sets, refrigerators and other appliances, people not only to understand its appearance, but also to understand its nature