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外界刺激作用于感官时,人脑通过获取信息、理解信息、筛选信息、组织信息,形成对刺激对象物整体看法的过程,称之为知觉。研究人类知觉特性与标识设计的关系,旨在研究传达信息更有效更人性化方法。本文结合优秀标识设计案例,诠释人类知觉的特性——理解性、选择性、整体性、恒常性的应用法则,学习优秀遵循人类知觉特性进行标识设计的方法,以此指导标识设计。
When external stimuli are applied to the senses, the human brain calls it a process of perception, through the acquisition of information, the comprehension of information, the screening of information, the organization of information, and the formation of an overall view of stimuli. Researching the relationship between human perception characteristics and logo design aims to study ways to convey information more effectively and humanely. Combining with the case of excellent logo design, this article interprets the characteristics of human perception - the application of the principle of understanding, selectivity, integrity, and constant, and the method of identifying outstanding design by following the human perceptual characteristics.