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图形有着多重身份,它既是一门独立的艺术,又是设计诸多元素中的一个,既需要满足艺术在审美方面的种种要求,又需要能满足学习、日常生活生活及大众传播在现实应用方面的需要。图形可以通过色彩令人看后产生冷或者热的感觉,而且令形式、情感、意境三者有机的结合在一起,把传统和现代的文化符号结合在一起,这种综合性的作用使得图形从20世纪开始就成为了信息传播的核心手段,并且在一定程度上打破了语言在信息交流中的的中心地位。
Graphic has multiple identities. It is not only an independent art, but also one of many elements of design. It not only needs to meet the aesthetic requirements of art, but also needs to meet the practical application of learning, daily life and mass communication need. The graphics can be cold or hot after the color is seen, and the organic combination of form, emotion and artistic conception, and the combination of the traditional and the modern cultural symbols. The comprehensive effect makes the pattern from Since the beginning of the 20th century, it has become the core means of information dissemination, and to a certain extent, has broken the central position of language in information exchange.