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宣传活动是人类社会的一项重要社会活动。新闻事业产生后,新闻媒介成为宣传活动的重要手段。所谓反映舆论、引导舆论,其实质就是宣传。新闻报道是宣传工作中主要的形式之一。但是不能把新闻活动和宣传活动等同起来,用新闻作宣传必须遵循新闻工作的规律。什么叫宣传?宣传就是将人们的意见愿望有目的地扩散、传播出去,以求得某种效果。宣传有广义和狭义两种涵意。广义的宣传即包括一切对群众说明讲解,使群众相信并跟着走的行为,狭义的宣传,一般仅指具有政治意义的宣传活动。宣传和新闻报道同属人类社会的传播行为,两者有相同的方
Publicity is an important social activity in human society. After the news business was created, the media became an important means of publicity. The so-called reflection of public opinion, guide public opinion, its essence is publicity. News coverage is one of the main forms of advocacy work. However, it is impossible to equate news activities with propaganda activities. Publicity with news must follow the laws of journalism. What is propaganda? Propaganda is the purpose of people’s wishes and wishes spread, spread out, in order to achieve some effect. Propaganda has both broad and narrow meaning. The broad sense of publicity includes all acts that explain and explain to the masses and make the masses follow and follow them. In a narrow sense, they generally refer only to propaganda activities with political significance. Advocacy and news coverage belong to the same kind of communication among human societies, and both have the same side