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全面实现电视频道包装,营造良好的频道氛围,突出频道节目特点和深厚的文化底蕴,是电视频道实现突围和占领电视市场制高点的重要手段。人,是我们寻找和制定包装策略的根本。频道包装要将重点放在人文关怀上,拉近与观众的距离,满足观众的心里需求。频道包装必须迎合尽可能多的人的收视欲求,或不断刺激新的收视愿望,一切表现手段都必须为这个目标服务。也就是说,包装的重点不只是对物的关怀,
Full implementation of TV channel packaging, creating a good channel atmosphere, highlighting the channel features and rich cultural heritage, is the television channel to achieve breakthrough and occupy the commanding height of the television market an important means. People, is our fundamental strategy to find and develop packaging. Channel packaging to focus on humanistic care, narrowing the distance with the audience to meet the needs of the audience’s heart. Channel packaging must cater to the needs of as many people as possible, or continue to stimulate new viewing wishes, all means of expression must serve this goal. In other words, the focus of the package is not only the care of things,