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互联网刚刚兴起的时候,有句话很流行:“在网上,没人知道你是一条狗。”但是,在20多年后的今天,这句话已经早被扔进了历史的垃圾堆,因为在技术的推动下,随着移动互联、社交网络、电子商务等的迅速发展,消费者的“行踪”变得越来越容易被把握,消费者在互联网上的眼球、行为轨迹、谈论、喜好、购物经历等等都可能被捕捉到,消费者进入一个几乎透明化生存的“大数据时代”(Age of Big Data)。数据不仅仅正在变得更加可用,人工智能(AI)技术,包括自然语言处理、模式识别和机器学习等技术的发展,正在让数据变得更加容易被计算机所理解,
When the Internet just started, there was a saying that was very popular: “Nobody knows you are a dog online. ” But more than 20 years later, this sentence has long been thrown into the historical garbage dump, Because of the technology promotion, with the rapid development of mobile Internet, social networking and e-commerce, consumers ’“whereabouts” become more and more easy to be grasped. The consumers’ eyeballs, behavioral trajectories on the Internet, Talking, likes, shopping experiences, and so on are all likely to be captured as consumers enter an Age of Big Data that is almost transparent to survival. Not only is data becoming more available, advances in technologies such as artificial intelligence (AI) technologies, including natural language processing, pattern recognition and machine learning, are making the data easier to understand by computers,