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近年来,我国新闻行业和媒体的快速发展,这给播音主持带来新考验的同时,也提出了新的要求,社会对播音主持的要求和标准也越来越高。然而,受诸多因素的影响,传统的播音主持方式已经日益凸显出各种弊端,直接降低播音主持的水平和节目的感染力。因此,实现传统播音模式改革和创新尤为重要。以听众注意角度为基准,播音主持人应该深入大众生活,挖掘社会素材,找准节目与观众之间的链接点,并融进新鲜元素,在守住老听众的基础上开发更多新听众。从这些层面着手,播音主持的主持技巧才能得到根本提升。本文笔者根据长期的播音主持经验,探讨性提出在听众注意角度上,创新广播播音主持模式,增强主持技巧及节目魅力的几点新思考。
In recent years, the rapid development of the news industry and media in our country has brought new tests to the radio host. At the same time, it has also put forward new requirements. The requirements and standards set by the community for broadcasting are also getting higher and higher. However, influenced by many factors, the traditional mode of broadcast hosting has increasingly highlighted various drawbacks, directly reducing the level of broadcast hosting and program appeal. Therefore, it is particularly important to realize the reform and innovation of traditional broadcasting modes. Based on the audience’s attention, broadcasters should go deep into the public life, tap social material, identify the links between programs and audiences, blend in with fresh elements and develop more new listeners based on keeping old audiences. From these levels, broadcast hosting presided over the skills can be fundamentally improved. Based on the long experience of broadcasting and hosting, this article explores some new ideas about how to innovate the mode of broadcasting and broadcasting, and how to enhance the technique of hosting and the attractiveness of programs in audience attention.